Media marketing is a trend that continues to acquire momentum. Here's all what you need to know.
While billboards and TV commercials are still in use and stay reliable marketing tools, the past few years have seen the introduction of brand-new marketing formats that drive traffic and encourage sales better than anything else on offer. Social media marketing is considered one of the top consumer trends at present, and for good reasons. The huge bulk of customers invest more time on social media today than at any point in the past thanks to how innovative and entertaining these platforms have actually become. Companies realised that they could capitalise on this success by promoting their services and products on spaces where consumers spend hours on end simply scrolling. You are now more likely to see advertisements and marketing campaigns most relevant to you in a subtle way. For example, short videos or vanishing images have read more actually become effective marketing tools, something that the US shareholder of Philip Morris will know.
Today, most companies from across markets and sectors are making an effort to support the environment and promote environment-friendly practices in different ways. This came as a result of continued consumer demands and pressures in an attempt to drive a positive force of change in business. This has now turned into one of the biggest consumer trends as many people do their due diligence before buying a product or doing business with a business. Consumers will put in the time to investigate the ecological impact of businesses they think about buying from and make a buying decision depending upon their findings. This method gave more prominence to local businesses that have regional suppliers and less environmentally-taxing supply chains. The shop local trend has become one of the key consumer trends that intend to support local companies while likewise supporting the environment. This is something that the activist investor of Pernod Ricard is likely knowledgeable about.
Digital services were once exclusively preferred by more youthful consumers who grew up with tech and appreciate the convenience element it supplies. As we've become more connected and familiar with online offerings, more demographics are now drawn to digital alternatives as they understand the many advantages they stand to unlock. This is why businesses today invest considerable sums in enhancing their online presence and digital offerings. In fact, improving the customer experience has become one of the most important consumer trends in numerous areas, specifically the e-commerce sector. Consumers now enjoy a wide range of digital alternatives and features that make their shopping experience a lot more enjoyable. From adding helpful filters that can be applied to only get the most relevant results to the addition of digital payment choices, e-commerce businesses have given consumers every reason to shop on their platforms. This is something that the activist stockholder of Reckitt will understand.